Euro Trend Group of Industries

About Us

Who we are?

Euro Trend Group of Industries is Pakistan's largest and most reputable manufacturer of equestrian gear, with over 33 years of experience in the industry. Spanning an infrastructure area of over 155,000 square feet, our commitment to excellence is matched only by our dedication to sustainability. Driven by a robust research and development framework, we ensure that each product not only meets the highest standards of quality but also aligns with our environmental values. As pioneers in the field, we continue to lead the way in crafting premium equestrian gear, collaborating with many of the largest equestrian brands in the world to champion both performance and the planet.

Our Mission

At Euro Trend Group of Industries, our mission is to enhance equestrian experiences by providing premium gear that ensures optimal performance, comfort, and safety for both riders and horses. We are dedicated to innovation, sustainability, and quality in every product we craft.

Our Plan

We aim to achieve our mission by integrating cutting-edge technology, sustainable practices, and meticulous craftsmanship in our manufacturing processes. Our focus is on continuous improvement through research and development, leveraging renewable.

Our Vision

"Enhancing the precision to ride," our vision is to revolutionize equestrian gear by elevating standards of accuracy, quality, and sustainability. We aspire to lead the industry by making each ride smoother, safer, and more refined for riders worldwide.

SERVICES

Corporate Governance

Euro Trend Group of Industries upholds high standards of corporate governance, ensuring ethical practices, transparency, and accountability. A key aspect of our governance is our commitment to sustainability, highlighted by the use of Bluesign-certified products that meet strict environmental standards. We’ve implemented a no-emissions policy and carefully calculate our carbon footprint as a glove manufacturer, assessing emissions at every production stage. By utilizing energy-efficient technologies, renewable energy, and optimizing our supply chain, we work to minimize our environmental impact, building trust and ensuring the long-term sustainability of our business.

Solar Energy Use:

80% of our production facilities' energy needs are met through solar power, contributing to a cleaner energy profile.

Recycled Materials:

55% of the materials used in our products are recycled or regenerated, reducing the demand for virgin resources.

Recycled Packaging:

55% of our product packaging is LDPE Recycled, with an aim of increasing the % every year to minimize environmental impact.

Code of Conduct

Euro Trend Group of Industries's Code of Conduct is foundational to our operations, guiding our commitment to ethical business practices and integrity. It emphasizes fairness through a strong focus on workforce diversity, equal opportunity in hiring and promotions, and maintaining a respectful workplace free from harassment and discrimination. We adhere to fair labor practices, including safe working conditions and fair wages, and encourage transparent communication where employees can voice concerns without fear of retaliation. By upholding these principles, Euro Trend Group of Industries builds trust with stakeholders and reinforces our reputation as a responsible leader in the equestrian gear industry.

Fair Labor Practices:

2.3 % absenteeism rate, reflecting strong employee engagement.

Low Turnover Rate:

Under 5% turnover, indicating high retention and job satisfaction.

Health and Safety Compliance:

100% of facilities meet international safety standards, with zero workplace accidents reported in the past year.

Path to a Greener Future

To further reduce our environmental impact and enhance customer satisfaction, Euro Trend Group of Industries is implementing several innovative practices. We are incorporating Cradle to Cradle Gold certified inputs, ensuring that our materials are safe for the environment and designed for circularity. Biodegradable & FSC Certified packaging is another key initiative, aimed at minimizing waste and supporting sustainable product delivery. These efforts, combined with optimized supply chain logistics and energy-efficient technologies, reflect our commitment to reducing our carbon footprint and meeting the growing demand for eco-friendly solutions

Team

At Euro Trend Group of Industries, our team is central to our commitment to Total Quality Management (TQM), ensuring that every aspect of our operations reflects the highest standards of quality. We emphasize team-based TQM practices, integrating lean methodologies and Six Sigma principles to drive continuous improvement. Our focus on lean processes helps eliminate waste and enhance efficiency, while Six Sigma techniques are employed to minimize variability and achieve near-zero defect products. Communication runs in Euro Trend Group of Industries’s culture and as a result we have an organizational structure with effective chain of command and clear communication lines. This rigorous approach ensures that every item of equestrian gear we produce meets our stringent quality standards, delivering exceptional performance and reliability to our customers.

A Striking Force of Innovation
( R & D )

Euro Trend Group of Industries is dedicated to innovation through a robust research and development (R&D) program that emphasizes both product and process innovation. Our R&D team explores cutting-edge designs and technologies to enhance the performance, comfort, and sustainability of our equestrian gear. We focus on developing innovative products while also optimizing our manufacturing processes to improve efficiency and reduce environmental impact. By staying at the forefront of industry advancements, we ensure that our products not only meet but exceed the expectations of riders worldwide, while our process innovations support a more sustainable and effective production cycle.

words from the director

At Euro Trend Group of Industries, we believe that precision is at the heart of every great ride. Our mission is to provide riders with exceptional equestrian gear, crafted with care and expertise that stems from over 3 decades of experience. From the very beginning, our goal has been to push the boundaries of innovation, sustainability, and craftsmanship. As we look ahead, we remain committed to refining the rider’s experience, while championing eco-friendly solutions for a greener tomorrow. We are honored to be part of your journey to excellence.

Delivery

At Euro Trend, we know timing is key for our customers. To meet strict deadlines, we use KPIs and advanced planning tools to track production and delivery in real time. This ensures we stay on schedule without sacrificing quality. With efficient processes and data-driven insights, we guarantee timely delivery for both custom and bulk orders, so our customers are always ready to perform.